Case Study

Client:	Colgate Palmolive Europe
Project:	Christmas Packaging
Brands:
Time period:	2004 / 2005
Task:	1. Create a new premium packaging for different packs and sizes of brand CP products 2. Make a production 3. Arrange a distribution to each of desired market in Europe - 14 european destinations: Poland, Russia, Latvia, Lithuania and Estonia, Czech, Slovak Croatia, Slovenia, Hungary, Ukraine, Turkey (2), Romania Each national market had a special requirements: - a different required delivery time - a different quantites of each bag model - a variation in size and content of each bag model - partial deliveries to many branches - delivery 100 pcs of each model in advance, for listings purposes

Solution schedule:	1. Preparation of creative proposals (14 days) 2. Selected proposals formed to realistic 3D models (2 days) 3. Make pre-production samples (10 days) 4. Production (30 days) 5. Shipping (35 days) 6. Distribution to national markets (2-5 days) All tasks were fullfiled, all models to each market were delivered in time.